Strategic Add-on
Web Blueprint & E-commerce
Information architecture, sitemap, wireframes, and UX specifications — with e-commerce structure when the commerce layer is part of the system. The blueprint before any design or development begins. Strategy before pixels.
What you get
Information Architecture
A structured content hierarchy mapped to user journeys and brand objectives. Every page earns its place. Navigation logic derived from positioning, not convention.
Sitemap
The complete map of all pages, their relationships, and their priority. The input that governs both development scope and SEO strategy.
Page-Level Wireframes
Low-fidelity structural layouts for every key page type — hierarchy, component zones, and content specifications. Brand-to-layout mapping before any design decisions are made.
UX Specifications
Interaction logic, state definitions, error states, and accessibility requirements. The document that governs how developers build what designers specify.
E-commerce Architecture
Product taxonomy, catalog logic, checkout flow governance, and brand-to-conversion alignment. Commerce as a brand expression — not a bolt-on.
Technical Handoff Brief
A structured brief for development partners: platform recommendations, integration requirements, performance targets, and brand token specifications.
How it works
Phase 1
Discovery & Audit
Current site audit, stakeholder interviews, competitor reference mapping. We document what exists, what’s working, and where the structure is fighting the brand.
Phase 2
Architecture & Sitemap
Information hierarchy defined. Every page typed, named, and placed. Navigation logic mapped. E-commerce taxonomy structured if applicable.
Phase 3
Wireframes & Specs
Page-level wireframes for all key templates. UX specifications written. Technical handoff brief drafted for design and development partners.
This is for you if…
You’re building or rebuilding a website and want strategy to drive structure — not the other way around.
Your current site doesn’t reflect your positioning, even though the design looks fine.
You’re adding e-commerce and need it to feel like the brand, not an afterthought.
You’re briefing a design or development agency and need a document they can’t misinterpret.
Navigation decisions are being made by instinct and changed every quarter.
Strategy before pixels.
A website without a blueprint is design guessing at strategy. Tell us what you're building and we'll scope the blueprint.
Discuss Web Blueprint