Tier 1
Express Diagnostic
A defendable picture of where your brand stands today. Before you rebrand, expand, or invest in marketing — know the truth.
What you get
Decision Memo
Five pages max. A clear, leadership-ready assessment of where the brand stands, what’s working, and what’s at risk.
4C Baseline Scorecard
Clarity, Coherence, Consistency, Control — each scored 1-5 with evidence. Your brand health in one number.
Asset Inventory Snapshot
Every logo version, template, deck, and collateral catalogued. What exists, what’s current, what’s orphaned.
Risk & Opportunity Map
Where drift is happening, where competitors are gaining, where quick wins exist. Prioritized by impact.
Spec Sample
One real asset audited against the standard — showing exactly what ‘on-spec’ looks like vs. what shipped.
How it works
Week 1
Discovery & Collection
We gather every brand asset, interview key stakeholders, and map the touchpoint landscape. No surveys — evidence.
Week 2
Analysis & Scoring
Assets scored against the 4C Standard. Gaps documented. Drift patterns identified. Risk quantified.
Week 3
Delivery & Gate D
Decision Memo presented to leadership. Gate D: Go (proceed to Brand Master Book), Hold (fix specific issues first), or No-Go (not the right time).
This is for you if…
You’re about to rebrand and need to know what to keep vs. what to rebuild.
Decks, social posts, and vendor work don’t look like they come from the same company.
Leadership keeps asking “are we consistent?” and no one has a data-backed answer.
You’re scaling fast and the brand is starting to crack at the seams.
You need a board-ready document on brand health before your next funding round.
Know where you stand.
The Express Diagnostic gives leadership a defendable answer in 2-3 weeks. No guessing. No opinions. Evidence.
Book a Diagnostic