Strategic Add-on
Social Media Strategy
Platform selection, content calendar, format strategy, and governance rules for every social channel. The same brand — consistent voice and visual presence — across LinkedIn, Instagram, TikTok, and X.
What you get
Platform Selection Map
A scored, evidence-based decision on which platforms your brand should own, which to maintain, and which to exit — based on audience, capacity, and brand fit.
Content Calendar Framework
A repeatable planning structure: cadence, content types, approval gates, and publishing rhythm. Built for the team that has to execute it weekly.
Format Strategy
Format rules per platform — image specs, video length, copy hierarchy, hashtag policy, and engagement protocols. Consistent output without constant decisions.
Brand Voice Adaptation Rules
How TISSA's voice guidelines translate into each platform's register. Same core message, adapted tone — so LinkedIn and TikTok sound like the same company.
Governance Protocol
Approval workflow for content before publishing. Who reviews, who approves, what qualifies as an exception, and how to log deviations without slowing down the team.
Performance Benchmarks
Baseline KPIs per channel tied to brand — not vanity metrics. What to track, when to escalate, and how to report at the monthly Brand Council.
Channels covered
Strategy is scoped to the platforms that fit your brand. Typical engagements cover two to four of the following.
Thought leadership, hiring narrative, B2B positioning. Long-form authority content with a governance-driven cadence.
Visual brand expression, product storytelling, community. Grid discipline, Stories rhythm, Reels format rules.
TikTok
Brand personality at scale. Voice-first content governance so every video sounds intentional, not improvised.
X (Twitter)
Real-time brand voice. Response protocols, commentary rules, and escalation paths for sensitive topics.
This is for you if…
Your social channels look like they belong to three different companies.
Content gets made on instinct rather than a repeatable system.
You have a brand but no rules for how it behaves on each platform.
Approvals are slow because no one knows what ‘on-brand’ means in social context.
You’re hiring a social media manager and need a system to hand them — not a mood board.
Social channels that ship on-standard.
One system. Every platform. No drift. Tell us which channels you need to govern and we'll scope the engagement.
Discuss Social Strategy