What platforms does TISSA cover for digital campaigns?

Google Ads (Search, Display, YouTube), Meta Ads (Facebook and Instagram), and LinkedIn Ads. Engagements are scoped to the channels that match your audience and objectives.

Does TISSA run the campaigns directly?

No. TISSA designs the campaign strategy, brief, and governance framework. Execution is handled by your team or a vetted partner from our network — briefed on your Brand Master Book.

Why does campaign strategy require a Brand Master Book?

Every campaign touchpoint — ad copy, creative, landing page — is a brand expression. Without a system to govern them, campaigns drift from the brand with every iteration. The Brand Master Book is the source of truth campaigns are measured against.

← Strategic Add-ons

Strategic Add-on

Digital Marketing Campaigns

Campaign strategy, creative direction, and channel planning for Google, Meta, and LinkedIn. From brief to launch — every campaign governed by the Brand Master Book so it ships on-standard.

3–4 weeks Fixed fee · Scoped per engagement

What you get

Campaign Brief

A structured brief derived from your Brand Master Book: objective, audience, message hierarchy, channels, timeline, and success criteria. The document that governs every campaign decision.

Creative Direction Framework

Visual and copy rules for campaign assets — how brand elements adapt to ad formats without losing coherence. Briefing templates for internal teams and agencies.

Channel Strategy

Which platform gets which message and why. Audience mapping, funnel stage alignment, and format selection for Google, Meta, and LinkedIn — based on data, not convention.

Budget Allocation Model

A structured approach to distributing budget across channels, objectives, and funnel stages. Tied to KPIs, not guesswork.

Google Ads Architecture

Search, Display, and YouTube campaign structures — keyword strategy, ad group logic, negative lists, and landing page governance aligned to brand standards.

Meta & LinkedIn Governance

Audience targeting frameworks, creative rotation rules, frequency caps, and approval protocols for Meta (Facebook/Instagram) and LinkedIn campaigns.

Channels covered

Each channel is scoped based on your audience, objectives, and budget. Most engagements include two or three.

Google Ads

Search intent capture, Display retargeting, YouTube pre-roll. Keyword architecture, Quality Score governance, and brand-safe creative specs.

Meta Ads

Facebook and Instagram paid campaigns. Audience segmentation, creative rotation, frequency management, and brand consistency across formats.

LinkedIn Ads

B2B demand generation and thought leadership amplification. Sponsored Content, Message Ads, and Lead Gen Forms — aligned to brand voice and positioning.

This is for you if…

Your paid campaigns look and sound different from your organic brand presence.

Agencies produce creative that doesn’t match the brand system — and you lack the brief to correct them.

Budget is being allocated by platform habit, not audience data or funnel strategy.

Every campaign launch triggers a new round of brand approvals because nothing is pre-specified.

You’re preparing to scale paid spend and need governance in place before the investment grows.

Campaigns that ship on-standard.

Strategy before spend. Tell us which channels you need to govern and we'll scope the engagement.

Discuss Campaign Strategy