Strategic Add-on
Graphic Design & Animation
Visual assets and motion graphics produced from your brand system — social graphics, presentation decks, video intros, and animation sequences. Every pixel and frame traced to a system decision.
What you get
Static Graphic Design
Social media graphics, presentation decks, advertising formats, print collateral, and email templates — all produced from your brand tokens and component library.
Motion Graphics
Video intros and outros, lower thirds, animated transitions, and social reels. Brand motion language applied consistently across every moving touchpoint.
Animation Sequences
Explainer animations, product demonstrations, and narrative sequences — governed by the brand's motion principles and reviewed against the 4C Standard before delivery.
Format Production
Every asset delivered in the correct formats for each channel: web, social, print, and video. Named, versioned, and ready to deploy without additional production steps.
Asset Library
Structured delivery of all produced assets: naming conventions, version control, and format packages. Every file organised so the team can find and use it immediately.
Pre-Flight Review
Every deliverable reviewed against the Brand Master Book before handoff. Spec-Match score documented. Exceptions logged with a kill date. Nothing ships without passing Gate B.
How it works
Brief
Creative Brief
Every production cycle opens with a structured brief derived from the Brand Master Book. Format, dimensions, message hierarchy, reference assets, and delivery deadline — agreed before any design begins.
Production
Design & Animation
Assets produced by vetted creative partners briefed on your brand system. Token-referenced design, motion principles applied, component library used throughout.
Gate B
Pre-Flight & Delivery
Each asset reviewed against the Brand Master Book. Spec-Match score assigned. Approved assets delivered to the asset library with full naming and format specs.
This is for you if…
You have a Brand Master Book and need it applied to real assets — not just referenced.
Freelancers and agencies produce visuals that don’t look like the same brand.
Motion and animation are inconsistent across your video content — no shared language.
Every production cycle starts with a brand conversation instead of a creative brief.
You need a structured asset library, not a shared folder full of unnamed files.
Every asset on-standard.
The system exists. Now produce from it. Tell us what you need to build and we'll scope the engagement.
Discuss Design & Animation