The Pre-Flight Check is the final verification step before any brand asset ships. It is Gate B in TISSA's Two-Gate Approval Process — the moment where approved strategy meets real execution, and someone confirms the two match.
The Pre-Flight checklist verifies that approved tokens (colors, typography, spacing) are correctly applied, that components follow the Brand Master Book specifications, that messaging matches the approved hierarchy and lexicon, that required legal and compliance elements are present, and that the asset is formatted correctly for its destination channel.
Pre-Flight is not a subjective creative review. It is a spec-match verification: does the asset conform to the approved standard? This distinction keeps the check fast, consistent, and resistant to personal taste creep.