The Two-Gate Approval Process is TISSA's quality control framework. Nothing ships without passing both gates. Gate A is strategy sign-off: positioning, message hierarchy, and lexicon are approved before any design work begins. Gate B is pre-flight acceptance: tokens and components are verified as correctly applied to a live asset.
Gate A typically occurs at the end of weeks 3-4 in a Brand Master Book engagement. It ensures the strategic foundation is solid before resources are committed to execution. Gate B occurs at weeks 6-8, acting as the final checkpoint before an asset enters the market.
The two-gate structure prevents the most common and costly brand governance failure: shipping creative work that looks good but says the wrong thing, or says the right thing but applies it inconsistently. By separating strategy approval from execution approval, each review stays focused and efficient.