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Glossary

Owner's Rep

The Owner's Rep is a vendor-neutral governance role within TISSA's Tier 3 offering. Acting as the brand owner's representative, TISSA safeguards brand standards across all teams, vendors, and partners — without producing creative work or managing operations.

The Owner's Rep operates on a defined cadence: weekly sprints, monthly Brand Council sessions, quarterly Field Audits, and an annual Quality Mark assessment. Responsibilities include Two-Gate enforcement, decision log maintenance, RACI upkeep by workflow, vendor onboarding and compliance reviews, and adoption dashboard management.

The role is explicitly vendor-neutral. TISSA does not compete with the agencies, designers, or production partners a client works with. Instead, we ensure every partner operates against the same standard, with the same specs, following the same approval process.

Why it matters

Without an Owner's Rep, brand standards depend on the attention span of leadership. When the founder is in the room, the brand is protected. When they are not, drift begins. The Owner's Rep provides continuous, independent governance — always in the room where decisions are made.

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